Affiliate Disclosure

Our Commitment to Transparency

At Baseline Promotions (baseline-promotions.co.uk), we believe that honesty is the foundation of every recommendation we make. This page explains clearly how our website earns revenue, how that relationship works in practice, and why it never compromises the independence of the reviews you read here.

Please read this disclosure carefully before using any links or acting on any recommendations published on this website.

What Are Affiliate Links?

Some of the links on Baseline Promotions are affiliate links. This means that when you click on a link to a bingo site or casino operator featured on this website and subsequently register an account or make a deposit, we may receive a commission payment from that operator.

This commission comes at no additional cost to you. You will not pay more for any product, bonus, or service as a result of clicking through one of our affiliate links. The price you see is always the same price you would find by visiting that operator directly.

How Our Affiliate Relationships Work

Baseline Promotions has affiliate partnerships with a number of licensed bingo and online gaming operators regulated by the UK Gambling Commission (UKGC). These partnerships allow us to generate the revenue needed to maintain this website, conduct thorough research, and continue publishing up-to-date reviews for players based in Great Britain.

Here is what our affiliate arrangements mean in practice:

We may receive a one-time referral fee or an ongoing revenue share when a referred player registers and deposits with a partner operator.
Operators do not pay us to write positive reviews or to rank higher in our recommendations.
No operator has editorial control over the content published on Baseline Promotions.
We do not accept payment in exchange for favourable review scores or promotional placement.

Editorial Independence and Unbiased Reviews

All reviews, ratings, and recommendations published on Baseline Promotions are written and maintained by Sophie Hargreaves, the owner and lead reviewer of this website. Sophie applies a consistent, structured review methodology to every bingo site assessed, regardless of whether an affiliate relationship exists with that operator.

The existence of an affiliate link does not influence the review score, the written assessment, or the decision to feature or exclude a site from our recommendations. Sites that fail to meet our standards are either awarded a low rating or are not recommended at all, even where a commercial relationship exists.

Our Review Methodology

Every new bingo site reviewed on Baseline Promotions is evaluated against the same set of criteria to ensure fairness and consistency. Sophie Hargreaves assesses each operator across the following areas:

Licensing and regulation: Whether the site holds a valid UK Gambling Commission licence.
Bonus terms and fairness: A thorough review of welcome offers, wagering requirements, and terms and conditions.
Game selection and software: The quality, variety, and fairness of bingo rooms and associated games.
Payment methods: Deposit and withdrawal options, processing times, and any associated fees.
Customer support: Availability, responsiveness, and the quality of help provided to players.
Responsible gambling tools: Deposit limits, self-exclusion options, and links to support organisations.

About Sophie Hargreaves

Sophie Hargreaves has spent several years researching and reviewing the online bingo and casino industry in Great Britain. Her work is guided by a commitment to accuracy, objectivity, and player protection. Sophie's reviews are written for real players who want straightforward, trustworthy information before choosing where to play — not promotional copy written to favour operators.

Questions About This Disclosure

If you have any questions about our affiliate relationships or how this website operates, please get in touch via the contact page on baseline-promotions.co.uk. We are happy to explain anything further and will always respond honestly.

Last updated: 2026 — Baseline Promotions, operated by Sophie Hargreaves.

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